September 27, 2012
Congressional Country Club
8500 River Road
Bethesda, MD 20817
CPE Credits: 0
Hosted by The CFO AllianceCost: Free for Executive Members
Registration for this event is closed.
Unable to attend? Join the discussion online and watch it unfold with our live stream.
As the U.S. consumer confronts an at-risk standard of living after almost 20 years of unsustainably high spending, new markets of middle-class consumerism are dotting the globe. However, our CFOA member discussions have revealed that many middle-market businesses have yet to determine a strategic response to the changing consumer landscape.
In 2012, a number of our chapter discussions have begun to explore more fully how middle market companies are responding to global consumer shifts, and what opportunities and challenges they present.
Now Professor Nacef Mouri of GMU’s School of Management joins our DC chapter to facilitate a discussion that explores the mid market response to global consumerism and how marketers are adapting to new consumer markets.
Learning objectives include understanding the nuances of the developed/developing world demographic split, as well as the steps involved in tailoring marketing strategies for shifting demographics.
Register today to reserve an early seat to become part of this local Community Discussion. As a registered participant, you will be notified of the discussion details as we structure the learning objectives. Join 50 Greater Washington DC CFOs and finance leaders for the opportunity to network and share best practices as we work through the issue. Attendance is restricted to Senior Finance Leaders only. All attendees will receive 2 CPE credits.
Finance & Marketing: 60 Second Insight
Here is the agenda with speaker Bio and learning objectives. This also includes links to the upcoming Roundtable discussions and Webcast instructions.
Washington, DC tenants remain in a highly advantageous position after a third quarter in which leasing activity declined forty percent from the same quarter last year as the traditional drivers of the district’s leasing market lay dormant. Landlords are struggling to fill vacant space amid an environment where flat office-using job growth is providing little impetus for expansion in the office market. Activity from DC’s typically stalwart players in the leasing market, law firms and the federal government, were all but non-existent and what little deal activity did occur was driven by nonprofits, educational organizations, and communications firms. Total leasing activity in the District was 1.3 million square feet in the third quarter bringing the total leasing volume for the last twelve months to the lowest annual total since 2009 – at the height of the recession. The contributory factors behind this muted demand are numerous and varied. They include weaker than average office-using job growth, pullbacks in the federal government’s appetite for office space, an uncertain fiscal and economic outlook, and the long-term trend toward greater efficiency among tenants which is driving down aggregate demand for office space over time.